Having a storefront on the world wide web is a great thing. The entire world can view the information, goods or expertise that we display there, that is if they have access to the internet and the address to your web site. The other factor of course is that if they do have those two essentials - do they have the interest factor to click on a link to be carried to your site ? If its what they are looking for, then yes, they will.  The crux is exposing your shopfront with all its lovely goodies inside to as many potential purchasers as possible.

The incredible dynamics of the web and the ever increasing number of millions of cyberspace cruisers, bargain hunters, info gleaners, and others, makes this possible. Search engines are the way in which electronic shops are found. You can try random address's that come to mind, and you might get lucky but who wants to waste their time. If you want people to find you on the net then you need to register with the search engines, and they can be inconsistent animals, however, to register is usually free.

And what an incredible service they offer

SEARCHING

Before we go into the task of building web sites to suit search engines, how they search and submissions here are a list of the most well known engines. Suffice it to say that they all vary considerably in regard to accepting URL's and searching.

TOP CHOICES

The search engines below are all excellent choices to start with when searching for information.

Google

http://www.google.com

Voted four times Most Outstanding Search Engine by Search Engine Watch readers, Google has a well-deserved reputation as the top choice for those searching the web. The crawler-based service provides both comprehensive coverage of the web along with great relevancy. It's highly recommended as a first stop in your hunt for whatever you are looking for.

Google provides the option to find more than web pages, however. Using on the top of the search box on the Google home page, you can easily seek out images from across the web, discussions that are taking place on Usenet newsgroups, locate news information or perform product searching. Using the More link provides access to human-compiled information from the Open Directory (see below ), catalog searching and other services.

Google is also known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google's help page for an entire rundown on some of these features. The Google Toolbar has also won a popular following for the easy access it provides to Google and its features directly from the Internet Explorer browser.

In addition to Google's unpaid editorial results, the company also operates its own advertising programs. The cost-per-click AdWords program places ads on Google as well as some of Google's partners. Similarly, Google is also a provider of unpaid editorial results to some other search engines. For a list of major partnerships, see the Search Providers Chart .

Google was originally a Stanford University project by students Larry Page and Sergey Brin called BackRub. By 1998, the name had been changed to Google, and the project jumped off campus and became the private company Google. It remains privately held today.

Getting Listed: Read the Submitting To Google section of Search Engine Watch's Essentials Of Search Engine Submission guide for more about being included in Google's editorial results and the Google AdWords section for more about its paid listings programs.

Search Engine Watch members have access to the How Google Works section of the web site, which provides in-depth coverage of the editorial and paid listings processes at Google. Learn more about becoming a member on the membership information page .

Yahoo

http://www.yahoo.com

Launched in 1994, Yahoo is the web's oldest "directory," a place where human editors organize web sites into categories. However, in October 2002, Yahoo made a giant shift to crawler-based listings for its main results. These came from Google until February 2004. Now, Yahoo uses its own search technology. Learn more in this recent review from our SearchDay newsletter, which also provides some updated submission details.

In addition to excellent search results, you can use tabs above the search box on the Yahoo home page to seek images, Yellow Page listings or use Yahoo's excellent shopping search engine. Or visit the Yahoo Search home page , where even more specialized search options are offered.

The Yahoo Directory still survives. You'll notice "category" links below some of the sites lists in response to a keyword search. When offered, these will take you to a list of web sites that have been reviewed and approved by a human editor.

It's also possible to do a pure search of just the human-compiled Yahoo Directory, which is how the old or "classic" Yahoo used to work. To do this, search from the Yahoo Directory home page , as opposed to the regular Yahoo.com home page. Then you'll get both directory category links ("Related Directory Categories") and "Directory Results," which are the top web site matches drawn from all categories of the Yahoo Directory.

Sites pay a fee to be included in the Yahoo Directory's commercial listings, though they must meet editor approval before being accepted. Non-commercial content is accepted for free. Yahoo's content acquisition program also offers paid inclusion, where sites can also pay to be included in Yahoo's crawler-based results. This doesn't guarantee ranking, Yahoo promises. The CAP program also bring in content from non-profit organizations for free.

Like Google, Yahoo sells paid placement advertising links that appear on its own site and which are distributed to others. These are sold through Overture . Yahoo purchased Overture in a company Yahoo purchased in October 2003.

Overture was formerly called GoTo until late 2001. More about it can be found on the Paid Listings Search Engines page. Overture purchased AllTheWeb (see below ) in March 2003 and acquired AltaVista (see below ) in April 2003. Now Yahoo owns these, gained as from its purchase of Overture.

Technology AltaVista and AllTheWeb was combined with that of Inktomi , a crawler-based search engine that grew out UC Berkeley and then launched as its own company in 1996, to make the current Yahoo crawler. Yahoo purchased Inktomi in March 2003.

Getting Listed: Read the Submitting To Yahoo section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on appearing in Yahoo's own editorial results. Read the Overture section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on Overture's paid listings program.

Search Engine Watch members have access to the How Yahoo Works section of the web site, which provides in-depth coverage of how Yahoo gathers listings. The How Overture Works page, which provides in-depth coverage of how cost-per-click ads can be placed with Overture.

Ask Jeeves

http://www.askjeeves.com

Ask Jeeves initially gained fame in 1998 and 1999 as being the "natural language" search engine that let you search by asking questions and responded with what seemed to be the right answer to everything.

In reality, technology wasn't what made Ask Jeeves perform so well. Behind the scenes, the company at one point had about 100 editors who monitored search logs. They then went out onto the web and located what seemed to be the best sites to match the most popular queries.

Today, Ask Jeeves instead depends on crawler-based technology to provide results to its users. These results come from the Teoma search engine that it owns, which is described below .

Ask Jeeves is doing innovative things with invisible tabs and with what it calls Smart Search . We think the future of search will be this much smarter approach to delivering up more than just web pages. It makes Ask Jeeves a well-worth a visit by anyone looking for information.

Ask Jeeves also owns now closed Direct Hit service.

Getting Listed: For the main editorial listings at Ask Jeeves, you need to be listed with Teoma, which is described below . Paid listings come from Google AdWords, described above .

Search Engine Watch members have access to the How Ask Jeeves Works page, which provides in-depth coverage of how Ask Jeeves integrates listings from Teoma and its own editors.

Strongly Consider

The search engines below are other good choices to consider when searching the web.

AllTheWeb.com

http://www.alltheweb.com

Powered by Yahoo, you may find AllTheWeb a lighter, more customizable and pleasant "pure search" experience than you get at Yahoo itself. The focus is on web search, but news, picture, video, MP3 and FTP search are also offered.

AllTheWeb.com was previously owned by a company called FAST and used as a showcase for that company's web search technology. That's why you sometimes may sometimes hear AllTheWeb.com also referred to as FAST or FAST Search. However, the search engine was purchased by search provider Overture (see below ) in late April 2003, then later become Yahoo's property when Yahoo bought Overture. It no longer has a connection with FAST.

AOL Search

http://aolsearch.aol.com (internal)
http://search.aol.com/ (external)

AOL Search provides users with editorial listings that come Google's crawler-based index. Indeed, the same search on Google and AOL Search will come up with very similar matches. So, why would you use AOL Search? Primarily because you are an AOL user. The "internal" version of AOL Search provides links to content only available within the AOL online service. In this way, you can search AOL and the entire web at the same time. The "external" version lacks these links. Why wouldn't you use AOL Search? If you like Google, many of Google's features such as "cached" pages are not offered by AOL Search.

Getting Listed: AOL essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above .

Search Engine Watch members have access to the How AOL Search Works page, which provides in-depth coverage of how AOL Search operates and why there may be subtle differences between it and Google.

HotBot

http://www.hotbot.com

HotBot provides easy access to the web's three major crawler-based search engines: Yahoo, Google and Teoma. Unlike a meta search engine , it cannot blend the results from all of these crawlers together. Nevertheless, it's a fast, easy way to get different web search "opinions" in one place.

HotBot's "choose a search engine" interface was introduced in December 2002. However, HotBot has a long history as a search brand before this date.

HotBot debuted in May 1996, it gained a strong following among serious searchers for the quality and comprehensiveness of its crawler-based results, which were provided by Inktomi, at the time. It also caught the attention of experienced web users and techies, especially for the unusual colors and interface it continues to sport today.

HotBot gained more notoriety when it switched over to using Direct Hit's "clickthrough" results for its main listings in 1999. Direct Hit was then one of the "hot" search engines that had recently appeared. Unfortunately, the quality of Direct Hit's results couldn't match those of another "hot" player that had debuted at the same time, Google. HotBot's popularity began to drop.

Even worse, HotBot also suffered by being owned by Lycos (now Terra Lycos). Lycos had acquired HotBot when it purchased Wired Digital in October 1998. Lycos failed to make search a priority on its flagship Lycos site as well as HotBot through much of 1999 and 2000, as it focused instead on adding "portal" features. The company refocused on search in late 2001, making significant improvements to the Lycos site and, as noted, reworked the HotBot site at the end of 2002.

Getting Listed: For the main editorial listings at HotBot, you need to be listed with the three major crawlers that it can query. Follow the links for these crawlers on this page, where they are mentioned.

Teoma

http://www.teoma.com

Teoma is a crawler-based search engine owned by Ask Jeeves. It has a smaller index of the web than its rival crawler-competitors Google and Yahoo. However, being large doesn't make much of a difference when it comes to popular queries, and Teoma's won praise for its relevancy since it appeared in 2000. Some people also like its "Refine" feature, which offers suggested topics to explore after you do a search. The "Resources" section of results is also unique, pointing users to page that specifically serve as link resources about various topics. Teoma was purchased by Ask Jeeves in September 2001 and also provides some results to that web site.

Getting Listed: Read the Submitting To Teoma section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on being included in editorial results. Paid listings come from Google AdWords, described above .

Search Engine Watch members have access to the How Ask Jeeves Works page, which provides links to more in-depth coverage of how Ask Jeeves-owned Teoma gathers listings.

Other Choices

The sites below are "major" in the sense that they either still receive significant amounts of traffic or they've earned a reputation in the past that still causes some people to consider them to be important. For various reasons explained below, they are not among our top search choices. However, certainly feel free to try them. They could turn out to be top choices for you.

AltaVista

http://www.altavista.com

AltaVista opened in December 1995 and for several years was the "Google" of its day, in terms of providing relevant results and having a loyal group of users that loved the service.

Sadly, an attempt to turn AltaVista into a portal site in 1998 saw the company lose track of the importance of search. Over time, relevancy dropped, as did the freshness of AltaVista's listings and the crawler's coverage of the web.

Today, AltaVista is once again focused on search. Results come from Yahoo, and tabs above the search box let you go beyond web search to find images, MP3/Audio, Video, human category listings and news results. If you want a lighter-feel than Yahoo but to still have Yahoo's results, AltaVista is worth considering.

AltaVista was originally owned by Digital, then taken over by Compaq, when that company purchased Digital in 1998. AltaVista was later spun off into a private company, controlled by CMGI. Overture purchasing the search engine in April 2003, then it later became part of Yahoo when Yahoo bought Overture.

Gigablast

http://www.gigablast.com

Compared to Google, Yahoo or even Teoma, Gigablast has a tiny index of the web. However, the service is constantly gaining new and interesting features. Give it a whirl, if you want to try something experimental yet dependable. Read more about Gigablast in this recent interview from our SearchDay newsletter.

LookSmart

http://www.looksmart.com

LookSmart is primarily a human-compiled directory of web sites. It gathers its listings in two ways. Commercial sites pay to be listed in its commercial categories, making the service very much like an electronic "Yellow Pages." However, volunteer editors at the LookSmart-owned Zeal directory also catalog sites into non-commercial categories for free. Though Zeal is a separate web site, its listings are integrated into LookSmart's results.

LookSmart launched independently in October 1996, was backed by Reader's Digest for about a year, and then company executives bought back control of the service.

LookSmart also bought the WiseNut crawler-based search engine in April 2002. WiseNut's are offered through the LookSmart via its Web tab above the search box. Unlike its competitors, the WiseNut crawler has often been out of date, sometimes for months at a time.

Finally, the real gem at LookSmart can be found via its Articles tab. That provides access to content from thousands of periodicals.

Getting Listed: Read the Submitting To LookSmart section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on being included in its free non-commercial listings. See the LookSmart Paid Listings section for information about cost-per-click commercial listings.

Search Engine Watch members have access to the How LookSmart Works page, which has in-depth coverage of how LookSmart gathers listings.

Lycos

http://www.lycos.com

Lycos is one of the oldest search engines on the web, launched in 1994. It ceased crawling the web for its own listings in April 1999 and instead provides access to human-powered results from LookSmart for popular queries and crawler-based results from Yahoo for others.

" Fast Forward " lets you see search results in one side of your screen and the actual pages listed in another. Relevant categories of human-compiled information from the Open Directory appear at the bottom of the search results page.

Lycos is owned by Terra Lycos , a company formed with Lycos and Terra Networks merged in October 2000. Terra Lycos also owns the HotBot search engine described above .

Getting Listed: For the main editorial listings at Lycos, you need to be listed with AllTheWeb.com, which is described above on this page. Paid listings come from Overture, described below , and additional paid listings come from Terra Lycos's own program, as described in this article .

Search Engine Watch members have access to the How Lycos Works page, which provides in-depth coverage of how Lycos integrates listings from its search providers.

MSN Search

http://search.msn.com

Formerly one of Search Engine Watch's top choices, MSN Search is definitely one to watch. The service was previously powered by LookSmart results and gained top marks for having its own team of editors that monitored the most popular searches being performed to hand-pick sites believed to be the most relevant. The system worked well.

Today, MSN Search is in transition. It provides access to Yahoo listings but not as much functionality in terms of other types of searches that you'll find at Yahoo itself. However, MSN is developing its own crawler-based technology and planning other changes that should revitalize the service in later 2004.

Getting Listed: You need to be listed with Yahoo and Overture, which are described further above on this page.

Search Engine Watch members have access to the How MSN Search Works page, which provides in-depth coverage of how MSN integrates listings from its search providers and its own editors.

Netscape Search

http://search.netscape.com

Owned by AOL Time Warner, Netscape Search uses Google for its main listings, just as does AOL's other major search site, AOL Search. So why use Netscape Search rather than Google? Unlike with AOL Search, there's no compelling reason to consider it. The main difference between Netscape Search and Google is that Netscape Search will list some of Netscape's own content at the top of its results. Netscape also has a completely different look and feel than Google. If you like either of these reasons, then try Netscape Search. Otherwise, you're probably better off just searching at Google.

Getting Listed: Netscape essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above on this page.

Open Directory

http://dmoz.org/

The Open Directory uses volunteer editors to catalog the web. Formerly known as NewHoo, it was launched in June 1998. It was acquired by AOL Time Warner-owned Netscape in November 1998, and the company pledged that anyone would be able to use information from the directory through an open license arrangement.

While you can search at the Open Directory site itself, this is not recommended. The site has no "backup" results that kick in should there not be a match in the human-compiled database. In addition, the ranking of sites during keyword searching is poor, while alphabetical ordering is used when you choose to "browse" categories by topic.

Instead, to scan the valuable information compiled by the Open Directory, consider using the version offered by Google, the Google Directory . Here, keyword searching uses Google's refined relevancy algorithms and makes use of link analysis to better propel good pages from the human database to the top. In addition, when viewing sites by category, they will be listed in PageRank order, which means the most popular sites based on analyzing links from across the web will be listed first.

Getting Listed: Read the Submitting To The Open Directory section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information.

Search Engine Watch members have access to the How The Open Directory Works page, which provides in-depth coverage of how the Open Directory gathers listings.

More Search Engine Lists

Still looking for more search engines? Consider these options:

Other Global Search Engines
Other services that cover the world. They may not be as popular or well-known as the services above, but they may still be helpful

Community-Based Search Engines
Places where volunteers are involved in the listing process

Guides To Search Engines
Lists places that themselves list hundreds of search engines worldwide.

Where Are They Now? Search Engines We've Known & Loved
The Search Engine Report, March 4, 2003

META TAGS

All the tags are very important as they help with site positioning. The essential two, however, are:  Description and Keywords. Without which no one will ever find you. You may have up to 200 characters in you Descriptive content and 1000 in Keywords. Keywords must be relevant to your web site. To view a web site's html code go to View in your Browser's header then click on Source - the code will show.

BUILDING WEB SITES FOR SEARCH ENGINES

Our web sites are developed with search engines in mind as they have a number of dislikes which prevent them from seeing all your sites info. Page frames can not be followed. Mostly we do not use frames as they can be restricting. The content within tables is pushed further down by the crawler as it spiders the page and can also adversely affect site positioning. We counteract this problem with effective meta tags. Java script has a similar effect as tables.

Another oddity is page graphic links. The search engine crawler has a problem tracking through. We stay away from using image links to internal site pages. The robot meta tag is important as you can advise the crawler to check through your pages and index them or to stay away. The revisit tag as well, which we set to 30 days. So you can see how search engines spider your site - there is no need to submit multiple pages.

SUBMITTING SITES TO SEARCH ENGINES

Submission of your URL is usually free. Visit the particular search engine that you are looking to list with and you will usually find ADD URL or something similar on their page. Depending how they index sites and their capabilities the info required by you to fill in may be just your web site address or that and Site Title, email address, Webmaster's address, Descriptive words, Keywords and expiry dates, if any. Listing with Yahoo for example, which is more of a directory, submission is done by first finding the relevant category you should be listed under. Registrations may take from a few days to a couple of months. Some are carried out manually.

WHEN ALL IS SAID AND DONE

There is only so much one can do in order to become searchable up there in the top 10.Nothing is guaranteed and it is an on going project. So don't stress out. One hour you may be top dog, the next relegated to result page 5. Much also depends on the type of business you are in.

If you are a highly specialised concern placing your site on the web and experiencing immediate flows of hits and purchasers of your products - is by no means the norm. Your marketing strategy should include other media types.

We wish you good business and fun on the world wide web

Should you have any queries please contact us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we will be happy to try and answer them.